The word “infomercial” is a portmanteau of the words “information” and “commercial”. As in any other form of advertisement, the content is a commercial message designed to represent the viewpoints and to serve the interest of the sponsor.
An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. Infomercials are also known as paid programming (or teleshopping). The infomercial industry is worth over $200 billion.

While the term “infomercial” was originally applied only to television advertising, it is now sometimes used to refer to any presentation (often on video) which presents a significant amount of information in an actual, or perceived, attempt to promote a point of view. When used this way, the term may be meant to carry an implication that the party making the communication or political speech is exaggerating truths or hiding important facts.